THE VALUE OF AWARENESS
The first step toward meaningful change is awareness.
It starts by asking better questions—like “Why do we do it this way?”—and having the courage to challenge assumptions that no longer serve the business.
We help growers do exactly that. Through thoughtful assessments, technical insight, and hands-on support, we guide our clients in seeing their operation more clearly. Whether it’s streamlining hydrangea production, improving crop timing, or strengthening market position, awareness is what turns obstacles into opportunities.
Armed with the right information, you gain more than perspective—you gain the power to change direction, make smarter decisions, and build a program that’s resilient, profitable, and future-ready.
Because once you see the why, you’re free to choose a better how.
ABOUT US
Founded in 2022 out of a real need in the industry, we exist to bring awareness, insight, and lasting value to growers across North America and beyond. While we support a range of greenhouse crops, our core expertise lies in one of the most complex and rewarding crops to grow: hydrangeas.
From day one, we’ve been committed to helping growers navigate the technical, environmental, and market challenges that come with hydrangea production—whether for retail programs, landscape use, or seasonal promotions.
With over two decades of experience in commercial agriculture and greenhouse production, we offer more than just advice. We bring strategy, structure, and hands-on guidance to help your business scale sustainably. Our partnerships are built on trust, performance, and a shared commitment to quality.
We lead with a simple but powerful mission:
Educate. Equip. Support.
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Educate with clear insights and data-driven assessments that shine light on your business’s unique strengths and challenges.
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Equip with tailored technical guidance—from propagation through post-harvest—focused especially on unlocking the full potential of your hydrangea program.
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Support with ongoing consultation and responsive problem-solving, every step of the way.